When creating a survey, you can choose between two response experiences:
➡️ Classic
➡️ Conversational
⚠️ This choice is final once the survey is launched.
🎯 Classic experience
This is the most complete experience, allowing full control over survey configuration.
🧭 Survey creation steps
- Define
- Build
- Translate
- Configure
- Summary
🔹 Define
- Survey title
- Survey logo
- Description (max. 512 characters, no formatting)
- Languages
- Add contributors
- Select recipients
You can assign roles:
| Role | Access |
|---|---|
| 👑 Owner | Full access |
| ✏️ Editor | “Build” + “Summary” |
| 🌍 Translator | “Translate” + “Summary” |
🛑 Editors and translators can only access draft mode
📩 Contributors receive a notification + email
🧱 Build
- Add editors to co-create
- Create questions or use the question library
- Customize each question:
- Edit
- Add instructions
- Add comment field
- Make optional
- Save to library
- Duplicate / Delete / Move
📝 Question types
- Single choice
- Multiple choice
- Scored scale (predefined or custom)
- Free text
- Mood / Weather
- Slider
- Rating
- NPS
- Matrix ⚠️ (classic only)
💫 Advanced features
- Conditional questions (based on answers or populations)
- Star questions (up to 3 for priority tracking)
💬 Conversational experience
A more fluid, chat-like interface between the user and the survey.
✅ Key differences
- Title & description are not displayed
- Ability to add a custom welcome message
- Same question types as classic
❌ except matrix
🖼️ Rich content
You can add conversational elements:
- 📝 Text
- 🖼️ Images
- 🎞️ GIFs
🧑🎨 Customization
- Add a custom logo (visible in email + survey interface)
- Useful for multi-entity organizations
🧰 Tips (both experiences)
- Add comment fields
- Add “Not applicable” option
- Add instructions
- Make questions optional
- Save to library
- Duplicate / delete questions
🧠 Summary
- Classic → more control, advanced logic, full configuration
- Conversational → more engaging, simplified, user-friendly experience
👉 Choose based on your goal:
- analysis precision → Classic
- engagement & participation → Conversational