What are the differences between the "classic" and "conversational" experiences?

2 min read

When creating a survey, you can choose between two response experiences:

➡️ Classic

➡️ Conversational

⚠️ This choice is final once the survey is launched.


🎯 Classic experience

This is the most complete experience, allowing full control over survey configuration.

🧭 Survey creation steps

  1. Define
  1. Build
  1. Translate
  1. Configure
  1. Summary

🔹 Define

  • Survey title
  • Survey logo
  • Description (max. 512 characters, no formatting)
  • Languages
  • Add contributors
  • Select recipients

You can assign roles:

RoleAccess
👑 OwnerFull access
✏️ Editor“Build” + “Summary”
🌍 Translator“Translate” + “Summary”

🛑 Editors and translators can only access draft mode

📩 Contributors receive a notification + email


🧱 Build

  • Add editors to co-create
  • Create questions or use the question library
  • Customize each question:
    • Edit
    • Add instructions
    • Add comment field
    • Make optional
    • Save to library
    • Duplicate / Delete / Move

📝 Question types

  • Single choice
  • Multiple choice
  • Scored scale (predefined or custom)
  • Free text
  • Mood / Weather
  • Slider
  • Rating
  • NPS
  • Matrix ⚠️ (classic only)

💫 Advanced features

  • Conditional questions (based on answers or populations)
  • Star questions (up to 3 for priority tracking)

💬 Conversational experience

A more fluid, chat-like interface between the user and the survey.

✅ Key differences

  • Title & description are not displayed
  • Ability to add a custom welcome message
  • Same question types as classic

    ❌ except matrix


🖼️ Rich content

You can add conversational elements:

  • 📝 Text
  • 🖼️ Images
  • 🎞️ GIFs

🧑‍🎨 Customization

  • Add a custom logo (visible in email + survey interface)
  • Useful for multi-entity organizations

🧰 Tips (both experiences)

  • Add comment fields
  • Add “Not applicable” option
  • Add instructions
  • Make questions optional
  • Save to library
  • Duplicate / delete questions

🧠 Summary

  • Classic → more control, advanced logic, full configuration
  • Conversational → more engaging, simplified, user-friendly experience

👉 Choose based on your goal:

  • analysis precision → Classic
  • engagement & participation → Conversational

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